Good, Good, Good Wine and Flowers set to open in Grand Rapids - Crain's Grand Rapids Business

A development team has received the greenlight to convert a dilapidated, 103-year-old storefront in Grand Rapids’ Creston neighborhood into a flower and natural-wine shop.
The Grand Rapids Planning Commission on Thursday approved the adaptive reuse plan for Good, Good, Good Wine and Flowers at 1590 Plainfield Ave. NE.
Repurposing the long-vacant storefront would be a positive for the neighborhood, said Tom Cronkright, CEO of Sun Title, which is located nearby on Plainfield.
“The building sits on the north bookend of the business district and it has been dilapidated,” Cronkright said during last week’s planning commission meeting. “We have looked at it many times because it’s such an eyesore, and I think this concept would work very well for the site.”
The Creston Neighborhood Association also issued a letter in support of the proposed development.
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Good, Good, Good Wine and Flowers is a collaborative effort between Sam Keuning, Kyle Warren and Jon Benedict, who currently or have previously worked at Post Off, a wine and amaro bar in Grand Rapids’ East Hills neighborhood. The three wine aficionados purchased the aging, vacant building on Plainfield Avenue for $160,000 in September 2022, according to property records. The company’s application for a retail liquor license is pending with the state.
“Our goal is to be Grand Rapids’ first all-natural wine retail shop with the ability for onsite consumption,” Benedict told planning commissioners during Thursday’s meeting. “Part of that is educating people on what makes natural wine so special, and we want to do that onsite with glass-pours.”
The shop will also offer light, ready-to-eat snacks and hors d’oeuvres like cheese boards, as well as wine classes and floral arrangement workshops. Store hours are scheduled for 11 a.m.-9 p.m. from Tuesday to Saturday, and from 11 a.m.-5 p.m. on Sunday, with workshops taking place at 6 p.m. on weekdays, 3 p.m. on weekends and concluding at about 11 p.m.
The existing building on the site is set to undergo significant improvements, eventually resulting in a refurbished building totaling 2,190 square feet. The site plan includes seating for 25 people in the store. The structure was built in 1920, but has sat vacant since the 1990s.
“We just love this side of town,” Warren previously told Crain’s Grand Rapids. “That building, it’s nasty but it’s going to be cool to revive that space to be part of our favorite neighborhood in Grand Rapids.”
More from Crain’s Grand Rapids Business:
Grand Rapids board approves $4.1M plan for grocery store, office on southwest side
Gentex announces second expansion to Grand Rapids with downtown tech hub
Tribally owned Waséyabek acquires Grand Rapids environmental firm
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Crain’s Grand Rapids Business launched in 2023, bringing together MiBiz, the Grand Rapids Business Journal and Crain Communications to create the top source of business news, analysis and information in West Michigan.