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Michael B. Jordan fronts David Yurman’s new high-jewelry capsule The Vault, featuring one-of-a-kind pieces, while Louis Vuitton enters the men’s jewelry game for the first time.
By Laurie Brookins
Freelance Contributor
Timothée Chalamet and Harry Styles need no longer source red carpet jewels from the women’s side of the display case, as dedicated men’s jewelry lines have become a hot commodity.
Louis Vuitton just introduced Les Gastons Vuitton, a collection of rings, bracelets, necklaces and earrings crafted in 18-karat white or yellow gold or titanium, and occasionally accented with diamonds. Featuring pendants and other pieces embellished with iconic motifs including the Monogram flower, the collection is named for Gaston Louis Vuitton, grandson of the house’s founder and a man celebrated for his personal style.
Boucheron creative director Claire Choisne, who’s included male models in high-jewelry presentations since 2020, has released The Power of Couture, a collection exploring medallions and other military-influenced designs tailor-made for high-wattage red carpets. The pieces feature epaulettes, buttons, medals and other pieces crafted in white gold, rock crystal and diamonds “that may be worn in a multitude of ways,” says Choisne, “choosing among various elements to create an individual style.”
Evan Yurman, president and chief creative officer at David Yurman, long has put an emphasis on men’s jewelry. Now he’s debuted The Vault, a 30-piece high-jewelry collection of necklaces, bracelets, rings and cufflinks, each piece a one-of-a-kind item in luxe metals and rare gemstones. And as its name implies, he indeed placed them in the Yurman vault. “I knew there might be other men looking for the same styles [I like] and felt it was finally time to share it with the world,” he tells THR. Fronting the campaign for The Vault is star Michael B. Jordan.
A version of this story first appeared in the Feb. 14 issue of The Hollywood Reporter magazine. Click here to subscribe.
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