The Financial Express
FlyBoo Holidays unveils its television commercial (TVC) featuring its brand ambassador, PV Sindhu. The TVC marks the first instalment in a two-part series.
In the inaugural campaign, PV Sindhu’s globetrotting journey takes her from Indonesia to Denmark, India, China, and to the Maldives. Despite the vast distances, her travels have been smooth and stress-free, courtesy of Boo – the mascot offering constant support. The concept of Boo as a dependable mascot providing support throughout Sindhu’s travels conveys the reliability and assistance offered by FlyBoo Holidays.
The commercial further embodies the promise ‘Just Pack Your Bags, FlyBoo got your back’ encapsulating the idea of support for travellers, reinforcing the company’s commitment to ensuring an enjoyable experience.
“The campaign is a testament to redefining travel experiences. Through a blend of creativity and technology, we aim to leave a lasting mark on the travel industry. By nurturing meaningful connections with our customers, we confidently position ourselves as pioneers in travel solutions,” Marri Shashank Reddy, director and co-founder, Flyboo Holidays, said.
Crafted by the creative minds at PAD, the TVC captures the essence of PV Sindhu’s travels and the assistance she receives from Boo. The mascot adds a personal dimension to travelling by providing customised advice and solutions tailored to each traveller’s needs.
“At PAD, we are overjoyed to be selected as FlyBoo’s strategic partner. The partnership not only ignites our creative passions but also empowers us to craft campaigns that will genuinely captivate and deeply resonate with their audience,” Vivek Reddy, co-founder and creative director at PAD, said.
The campaign is live on both digital and traditional media platforms across national and regional channels.
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FlyBoo Holidays unveils TVC starring brand ambassador PV Sindhu – The Financial Express
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