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Americas+1 212 318 2000
EMEA+44 20 7330 7500
Asia Pacific+65 6212 1000
Theater operators hope the science fiction sequel’s star power and epic visuals will draw viewers away from streaming—and persuade them to see more in-person films.
Timothée Chalamet in Dune: Part Two.
Since the beginning of the year, the business of cinemas has been a shell of what it was 12 months ago, when the blockbuster releases of Avatar: The Way of Water and Ant-Man and the Wasp: Quantumania generated billions of dollars at the global box office. Although films with relatively modest budgets such as Paramount Pictures’ Mean Girls and Bob Marley: One Love have recently outperformed expectations, it’s mostly been a desert for big-budget megahits in 2024. Enter Dune: Part Two, the swashbuckling-in-the-sand sequel opening on March 1 that cinema owners are hoping will jolt the box office back into gear.
“Everywhere I go, everyone’s always asking me, ‘When’s Dune opening? When’s Dune opening?’ We really need that first blockbuster to start the year, as blockbusters fuel ticket sales for other movies, and I think Dune 2 is going to be it for us,” says Bob Bagby, chairman of the National Association of Theatre Owners and chief executive officer of the 100-year-old B&B Theatres chain. B&B’s ticket presales for the sequel are the best since the Taylor Swift: The Eras Tour concert movie, released in October, Bagby says.
Hollywood Is Banking on Dune: Part Two to Revive the Blockbuster Experience – Bloomberg
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