It is time to deep dive further. Streaming giant Netflix on Tuesday revealed viewership data for more than 18,000 titles available globally, which amounts to roughly 99 percent of its catalog.
In 2021, Netflix had launched the weekly Top 10 and Most Popular lists and now the streamer has provided more information about what people are watching. Netflix published ‘What We Watched: A Netflix Engagement Report’, which will be out twice a year.
The report looks at titles viewed from January to June of 2023 and details what people watched on Netflix over a six-month period, including hours viewed for every title, the premiere date for any Netflix TV series or film; and whether a title was available globally.
The list was topped by the American action thriller The Night Agent, which had 812.1 million hours of viewing, followed by Ginny & Georgia: Season 2 at 665.1 million hours and The Glory: Season 1 at 622.8 million hours comprising the top three.
Other titles in the top ten include Wednesday season 1, Queen Charlotte: A Bridgerton Story, You season 4, Outer Banks: Season 3 and Manifest: Season 4. The first Indian title to appear on the list is Rana Naidu, which is at 336.
According to an article in Deadline, Hollywood guilds had “long objected to the lack of transparency in streaming data and WGA and SAG-AFTRA both made the issue a key bargaining point in this year’s dual strikes.” The article noted how the industry-metaphor was that the data was locked away in a “black box, accessible to the company looking to mine it for ways of increasing subscriber rolls and profitability.”
“This is a big step forward for Netflix and our industry. We believe the viewing information in this report — combined with our weekly Top 10 and Most Popular lists — will give creators and our industry deeper insights into our audiences, and what resonates with them,” the streamer wrote on their blog.
In the blog post, Netflix explained that over 60% of its titles released between January and June this year also appeared on the weekly Top 10 lists, leading to some overlap with the broader report published on Tuesday.
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Netflix publishes complete viewership data: The Night Agent tops list, Rana Naidu only Indian title in top 400 – The Indian Express
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