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Manning’s Omaha Audio will back Beecham’s media and lifestyle brand allowing hoop fans to create digital content and a rebranded ‘Numbers on the Board’ podcast.
By Etan Vlessing
Canada Bureau Chief
Peyton Manning’s Omaha Audio and ESPN have struck a digital content partnership with Kenny Beecham’s ’Enjoy Basketball’, a media and lifestyle brand for basketball fans with a wide social media presence.
The Enjoy Basketball Podcast Network launched this month. As part of the pact, unveiled on Monday, the podcast for NBA fans Through The Wire will be rebranded as Numbers on the Board, with Beecham and childhood friends Pierre Andresen, Mike Heard and Darrick Miller hosting and Omaha Audio and ESPN distributing.
Other new digital shows, alternate broadcasts and branded content will be produced with Beecham’s Enjoy Basketball, launched in 2022 as a creator of digital content, an apparel line and an NBA newsletter for over fans.
“Kenny has used his platform in much the same way as Omaha, to unify and uplift through content. We are excited to partner with ‘Enjoy Basketball’ to celebrate the game and inspire fans,” Omaha founder Manning said in a statement.
Launched in June 2022, Omaha Audio offers in all 14 audio and digital shows around the NFL, College Football, NBA, general sports opinion and sports gambling. Omaha Audio’s lineup includes former Warriors GM Bob Myers, NFL analyst Mina Kimes, former Alabama quarterback and national champion Greg McElroy, and all-pro defensive tackle Cam Heyward of the Pittsburgh Steelers.
Omaha Productions, also launched by Manning after he retired from the NFL, executive produces ESPN’s Monday Night Football with Peyton and Eli, along with alternative telecasts for college football, NBA, golf, and The UFC.
The company also serves as executive producer on NFL Honors and ESPN+’s Places franchise featuring series from Peyton Manning, Eli Manning, Abby Wambach, Vince Carter, David Ortiz, Ronda Rousey, P.K. Subban, Sue Bird, and John McEnroe.
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