Subscribe for full access to The Hollywood Reporter
Subscribe for full access to The Hollywood Reporter
And the Hollywood studio is promoting Karen Kovacs to president of client partnerships under Linda Yaccarino’s replacement as ad chief, Mark Marshall.
By Etan Vlessing
Canada Bureau Chief
NBCUniversal has named former Roku veteran Alison Levin as president of advertising and partnerships, while promoting Karen Kovacs to president of client partnerships amid a tough domestic TV ad market.
The moves follow Mark Marshall being named advertising and partnerships global chairman, replacing Linda Yaccarino as ad chief after she departed the company to serve as CEO of Twitter. Joining NBCU next month, Levin will oversee all advertising sales across national, local, Peacock, sports and Olympic and Paralympic Games sales as NBCUniversal makes a streaming-centric push.
Levin, who will report directly into Marshall, comes to the studio from serving as vp of global ad revenue and marketing solutions at Roku, where she was the digital platform’s first major ad sales hire. Before that, Levin was a sales exec with YuMe, and held sales positions at IAC and BusinessWeek.
“Alison is extremely well-respected across the advertising ecosystem for her focus on partnership as well as her innovative leadership in the Connected TV and digital ad space,” Marshall said in a statement.
NBCUniversal, like rival media and entertainment companies, has had to rework its organizational structure to account for a declining linear TV environment and a far more robust streaming ad market.
In Kovacs’ new role, she will report to Marshall as she continues to lead new and emerging client relationships. “Karen Kovacs has been essential in the collaboration and growth of our enterprise partnerships with clients, and I could not be more thrilled to have these two talented executives join our broader leadership team in advancing our division forward,” Marshall added.
Kovacs is upped from executive vp, client partnerships for NBCUniversal’s advertising and partnership’s division.
Sign up for THR news straight to your inbox every day
Sign up for THR news straight to your inbox every day
Subscribe for full access to The Hollywood Reporter
Send us a tip using our anonymous form.