The Financial Express
SportsBaazi, announces the appointment of Rashid Khan as its brand ambassador. The strategic decision to onboard Rashid Khan aligns with SportsBaazi’s revamped brand identity to offer new formats and user experiences to redefine fans’ interaction with sports. Known for his cricketing skills and versatility across various roles, Rashid Khan embodies the Baazigar spirit, driven by his passion and hunger for the game.
“The growth of skill-based games like Fantasy sports in India over the last seven years is nothing short of fascinating. It’s an honour to see sports fans transition from mere spectators to decision-makers with the ‘LIVE’ feature based on their knowledge and understanding of the games,” Rashid Khan, brand ambassador, SportsBaazi, said.
Rashid’s popularity and familiarity with the audiences will spotlight SportsBaazi’s communication theme, ‘LIVE Mein Hai Vibe.’ With a focus on the watch and play category, Rashid’s presence with his year-round showcase of skills for Afghanistan’s National Cricket team and in franchise leagues like Big Bash League (BBL), Indian Premier League (IPL), Pakistan Super League (PSL), resonates with the brand’s quest for someone who is always ‘LIVE’ and loves to play the game all the time.
“Rashid Khan epitomises the Baazigar spirit and has made a mark in the world of cricket with his skill and dedication, aligning perfectly with our vision. Through this association, we aim for Rashid to inspire our users to see challenges as opportunities for success. Rashid has played a pivotal role in Afghanistan’s rise in world cricket, and we believe his representation will revolutionise the Online Fantasy Sports (OFS) industry,” Puneet Dua, CMO and co-founder, SportsBaazi, said.
SportsBaazi to achieve their ‘Watch and Play’ vision, introduced a concept where fans not only watch their favourite sports but participate in live skill games. The immersive experience brings fans closer to the thrill of live sports, encouraging them to test their knowledge about the sport and player dynamics.
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SportsBaazi onboards Rashid Khan as brand ambassador – The Financial Express
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